How Our Special-Sales Program Works
5000 experienced, promotional salespeople personally present information about your titles to known buyers
You begin to get sales representation as soon as you register your title(s) in our special-sales program
1) The information about your book, its cover image and suggested market segments are sent to our salespeople. They know their buyers and contact them with ideas for using your book as a premium, ad specialty, sales award, corporate gift, spirit award and/or safety award. Your title(s) will be included in the next catalog.
2) You get ESP. The Ad Specialty Institute (ASI) is the premier organization in the promotional-products industry with over 65,000 member reps. And they have ESP (Electronic Search Protocol) -- a customized search engine exclusively for promotional products.
When the salespeople need a promotional idea for a client, they access ESP seeking items that would be an appropriate tie-in. In the past they might have received hits on watches, apparel or cameras. Now, they will get ideas for using a book – your book – as a promotional item.
3) We include your book’s cover and description in a bi-monthly catalog. An annual catalog is produced in June of each year made up of the previous bi-monthly issues. There is a pdf version for buyers who want to download it.
This catalog will be distributed to over 5000 experienced, commissioned, professional sales people. These sales people personally present the catalog to the buyers with whom they already have a relationship.
These catalogs are not dated, so you in effect have market presence for as long as your title is in print
4) The catalogs are displayed at 60 Showcase Events and other shows that occur throughout the year. We exhibit at these events to find new reps, so our rep-group organization expands regularly.
5) Email Blasts. ASI sends an opt-in email blast (with a high open rate) to all its 65,000 members three times per week. Each Blast alerts them to promotional products and special events. You can have your book included for an additional fee.
How Much Does it Cost to Get All This?
Submit the book(s) that you want to have considered for our catalog by completing the registration form and. A $250 catalog-set-up fee is paid at this time for a standard 1/8-page listing.
A second title may be submitted for $175, and each additional title at $125
Other size listings are available for different prices – ¼ page, ½ page, full-page ads and more.
Send PBC 10 copies of each title to be used as samples. Send these to Catalog Program, MSG Promotions, 1320 Toronita Street, York, PA 17402. These will not be sold, nor will they be returned (unless other arrangements are made).
As sales are made, we purchase books from you at 60% off the list price to fill the order. In most cases, the buyers will pay shipping costs. There is no guarantee that any of your books will be sold