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Frequently Asked Questions

Frequently Asked Questions

 

Thank you for your interest in our program to sell your book on a non-returnable, commission basis to buyers in corporations, associations, schools, the military and government agencies. These buyers use books as premiums, incentives and ad specialties and typically buy in large quantities. If after reading these FAQ you still have any questions or need more information about this non-bookstore marketing program, please contact Brian Jud at BrianJud@BookMarketing.com

 

 

How does your program work?

Do the sales people have existing relationships with prospects?

Do you guarantee any sales?

Do the reps contact buyers in person?

How do I sign up for your program?

How many catalogs do you produce in a year?

Do I get to approve my listing before the catalog is printed?

What happens if I sign up after you publish your annual catalog?

What if I want a larger listing than the standard 1/8 page?

Can I change my listing once the catalog is printed?

May I create the layout for my ad?

Do I have to pay for space each time a new catalog comes out?

Do you list hardcover, perfect bound, ebooks and booklets, or all formats?

Our books represent multiple categories. Can I cross-reference that in someway in the catalog?

Why can't you just take a cover image and a 40-word description of my book off my website?

Why do you need two copies of my book for samples when you have 65,000 sales reps?

Can I get any remaining sample books back?

How can you afford to have people join your program for life for the low set-up fee?

Is my initial payment an annual fee?

What if the set-up fee is more than I can afford?

Do you only list titles published by small, independent publishers?

Do you accept all books submitted?

Are you a distributor of books to special markets?

Can I use your services if I already have a distributor?

Why don't you sell to retail buyers or libraries?

Your commission of 60% is more than the 55% I pay a wholesaler. Why?

What is a Showcase Event?

What is the ESP custom search engine?

Are your reps experienced in selling books?

How long is the typical lead-time from when an order is placed to time of delivery?

How soon should I expect results?

How can I make my book stand out from all the others in my category?

Is the set-up fee in addition to the fee for the larger listing?

What kind of feedback will I get?

My book is published by a POD (Print on Demand) company and if you pay me 40% I would lose money for each book sold through your program.

What if I cannot afford to pay for the printing on a large order?

Who pays for customization of the book?

How soon will I be paid after the order is placed?

Who retains the copyright if my book is customized?

Do you require exclusivity?

What are the best keywords for my book?

Do you have a standard contract?

Who may I contact for more information?

 

Do you offer other programs to reach buyers in special markets?

Adopt-A-School for children's books

Fiction

Speakers bureau

Teach your sales people to sell your books, in your office

One-on-one coaching on book-marketing issues

One-on-one coaching on non-bookstore issues

 

 

Answers to FAQs

 

How does your program work?

We work through a national network of 65,000 independent, commissioned sales people to sell your books to non-retail, non-bookstore buyers. These salespeople are not "book" representatives, but have historically sold promotional products to buyers with whom they have a relationship in corporations, associations, schools, the military and government agencies. We communicate the content and value of your book to the salespeople in a variety of ways:

 

1.Immediate sales representation. Our reps get details about your book as soon as you register. It will be included in the next monthly newsletter that we send to them. In essence, you get immediate national exposure to more than 65,000 experienced sales people who already have relationships in place with buyers.

 

2.A listing in a semi-annual catalog. Twice each year we produce a four-color catalog with a description of your book and its cover image. To see our current catalog go to http://www.premiumbookcompany.com/

 

3.Exposure at trade shows and regional showcase events annually, at which we display the catalogs.

 

  1. You get ESP. This is a search engine available to the commissioned premium sales people who are ASI members. Of all our services, this is the most vital to being exposed on a daily basis, and it is only available by becoming a member of our program. payment to be in this program. The number of titles you submit, or the size of the listing determines the fee. For information about the price of any size listing, contact BrianJud@bookmarketing.com

 

5.You make a one-time payment, the amount of which is determined by the size listing. You can see a complete price list here.

 

6.When our salespeople take an order for your books, we will purchase them from you at 60% off (40% of) the list price. You will ship them to the buyers, and we pay you -- including the shipping charges. We initially need two copies of each title to use as samples.

 

Do the sales people have existing relationships with prospects?

The sales representatives have been calling on their customers and prospects for (in some cases) 20 years or more. This benefits you in two major ways. First, they have the relationships in place that could take you years to cultivate. Second, the salespeople are looking to for new reasons to call on these buyers, and your book can provide that reason.

 

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Do you guarantee any sales?

Given the large number of uncontrollable variables, we cannot guarantee any sales, or even give you an approximation. But even though there are no guarantees of success, there is a high degree of certainty that you will get more exposure to corporate buyers through this program than in any other means of special-sales marketing.

 

Do the reps contact buyers in person?

Yes. We do not send the catalogs to the buyers, but to the sales representatives. They go through them seeking titles appropriate to their clients and prospects. The fact that the reps have established relationships with the buyers helps them create ideas for marketing campaigns for them.

 

How do I sign up for your program?

There is a simple three-step process to complete the registration on http://www.premiumbookcompany.com/index.php?pg=signup.php You can pay the set-up fee there by credit card, Paypal, or you can send a check. As an alternative, you can email a high-resolution cover image, 40-word description, the retail price and the category in which you want your listing to appear. Email that information to BrianJud@bookmarketing.com . You can use Paypal (account is brianjud@comcast.net) or call with your credit-card information.

 

How many catalogs do you produce in a year?

We produce two catalogs per year (April and October). Each is comprised of all the books registered since the last catalog. The catalogs are not dated, so they are always current. We exhibit all catalogs at the trade shows and showcase events. Your listing is always current on the search engines and we can update them regularly if your information changes.

 

Do I get to approve my listing before the catalog is printed?

Yes. We post the preliminary design on our website for you to approve or change your listing. This is not the time to make arbitrary changes, but only to correct mistakes or add missing information.

 

What happens if I sign up after you publish one of your catalogs?

The catalog is only one part of our special-sales program. You quickly get exposure to our representatives in the variety of ways described above. We also send a monthly newsletter to the reps called Bound to Sell. This lists sales tips, case histories, success stories and information on special promotional events or special offers on titles listed in our program.

 

What if I want a larger listing than the standard 1/8 page to get greater exposure?

The catalog is 8.5" x 11" and the standard listing is 1/8 of that page. If you have multiple titles, or simply want more exposure for your books among the reps, we have larger sizes available. These are 1/4-page, 1/2 page, full page or multiple pages. For information about the cost of any size listing, contact BrianJud@bookmarketing.com

 

Can I change my listing once the catalog is printed?

You can make a change between the time you first register and when the annual catalog is produced. Once the annual catalog is printed you can only change your listing in the search engine.

 

May I create the layout for my ad? Yes, except for the 1/8 page listing.

We will provide the specifications to you. However, your ad is more likely to be consistent with the general layout of the catalog if we do it for you.

 

Do I have to pay for space each time a new catalog comes out?

No. Your set-up fee is a one-time charge, so you are in the special-sales program for as long as your title is in print. If you choose to include another or a larger listing in a future catalog, then there would be an additional fee.

 

Do you list hardcover, perfect bound, ebooks and booklets, or all formats?

You can offer your content in any different sizes and forms. We always try to provide the buyers with whatever they are interested in purchasing. The reps frequently work with the buyers to customize content and form for them.

 

Our books represent multiple categories. Can I cross-reference that in someway in the catalog?

At this point we cannot cross-reference them in the catalog. But we can do that in Bound to Sell and in the ESP search engine. Or, you may place multiple listings at a discounted price.

 

Why can't you just take a cover image and a 50-word description of my book off my website?

We heed a high-resolution image of your book's cover: 300dpi, 2.5" high, CMYK, JPG, TIF, PNG -or- Hi-resolution, press-ready PDF. Straight-on, front cover only, no shadows, no tilting of image, no 3-D treatment. In most cases, the images on a website are not of that quality. Similarly, most authors have more than a 50-word description of their book on their website. It is difficult for us to quickly take the best 50 words to use. The authors are familiar with their work and can create the most effective description for our catalog.

 

 

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Why do you need two copies of my book for samples when you have 65,000 sales reps?

When the sales people request a sample of your book, we customize it for their presentation. We either hand-stamp the prospect's logo on the cover or add a tip-in page with additional information. Then the sales rep has a custom-tailored book to show in his or her presentation. We will ask you to replenish the sample stock.

 

We don't send sample books out to all the reps. But we need them on hand because in many cases the salespeople require quick turnaround when they need a sample to show during a sales presentation or trade show. If we have them on hand we are assured of filling that request. Experience has shown that it can be difficult contacting the author or publisher to send samples, some do not have samples on hand and we have to wait for a POD publisher to create and send one, and some authors are hesitant to spend the money to ship a book overnight. Having sample books on hand has enabled us to secure orders in a professional and efficient manner.

 

Can I get any remaining sample books back?

Yes, if you request them and pay for shipping and handling. A UPS number and/or credit card is required to pay for shipping and handling charges.

 

How can you afford to have people join your program for life for the low set-up fee?

One grievance of independent publishers is that they are subjected to large fees with no guarantee of sales. Our intention is to distance ourselves from that tradition and receive payment only for sales that we make. However, as a start-up company, we must charge the set-up fee to cover our expenses for entering your titles in to our program - catalog, newsletter, search engine and trade-show schedule. We intend to sell your book for years to come and make a commission on those sales. We make money for you, not on you.

 

Is my initial payment an annual fee?

The set-up fee is a one-time charge to have your title(s) in our program for as long as it is in print. We have other programs in which you may want to participate, and there may be an additional cost for them.

 

What if the set-up fee is more than I can afford?

Ours is a relatively new program, and a sale could take months or years to close. If you are not able to invest in the possible sale of your book - with no guarantee that there will be any books sold - please do not register for this program. Our intention is not to financially burden authors, but to provide a service for those able and willing to invest in a potential long-term opportunity.

 

Do you only list titles published by small, independent publishers?

We have titles published by individual authors, print-on-demand companies, independent publishers as well as Simon & Schuster and Random House. Our program is appropriate for titles published by anyone, as long as the book has appropriate content, is priced properly and is of good quality, including editing and production quality.

 

Do you accept all books submitted?

No. We only take books that we think we can sell, since that is the only way we can make money. If your book was self-published, a first-time book, or one published through a print-on-demand company then we need to see a copy of it before accepting it. There are circumstances in which we could evaluate it on your website and decide if it could work in our program.

 

We may not have to see a copy of your book if it is in a category that could sell well in our program and if a known publisher published it, if the author has a track record in his or her field or if the author has an aggressive promotional plan in place. If the author is heavily involved in promotion then we are more likely to take it on.

 

Are you a distributor of books to special markets?

We function similarly to a bookstore distributor in that we work through sales representatives to sell your books to prospective buyers and receive a percentage of the sale for our efforts. We place the cover image of your book in a catalog that the reps use to sell to their customers and prospects.

 

Can I use your services if I already have a distributor?

In most cases, yes, depending on the contract you have with your distributor. We do not take any inventory and we do not sell to libraries or retail buyers. This has enabled us to work in parallel with traditional trade distributors (Midpoint, NBN, IPG, Bookmasters, etc), most of which have titles in our existing program. If you have a trade distributor it is most likely that we could sell your books to non-retail, non-bookstore buyers

 

Why don't you sell to retail buyers or libraries?

Most retail sales are made in small quantities and on a returnable basis. Our sales representatives do not sell any books on a returnable basis, and they seek sales in large quantities that can be repeated over time. Similarly, there is existing distribution to libraries through wholesalers such as Baker & Taylor. They are better prepared to sell single copies of books.

 

Your commission of 60% is more than the 55% I pay a wholesaler.

That is true, but you are comparing apples to oranges. That 55% applies to trade wholesalers, not trade distributors or middlemen in the special-sales markets. Additionally, the wholesaler does not sell your books - it takes orders for them. You still have to do all the sales work to get your books into the retail stores and off the shelves - or they are returned. The sales representatives actively pursue sales of your books on a non-returnable basis to non-bookstore buyers. If you have a recognized trade distributor, our fees are in line with its fees.

 

What is a Showcase Event?

This is a local exhibition put on in a hotel-ballroom-like setting attended by sales people seeking new product lines and products to sell or satisfy a current request for a buyer. We exhibit at these in order to nurture relationships with existing reps, establish relationships with new sales people and expand our base of sales reps selling the titles listed in our program. For an additional charge you can display your books at an event for more exposure to thousands of sales reps. If you display your books, you may be able to attend the event and conduct a book signing.

 

What is the ESP custom search engine?

This is a search engine available to 65,000 premium sales people. This system is similar to Google®, except that it is available only to ASI members, and every listing is a product that could be used as a corporate premium. ESP is included in the price of our catalog program. We view this area of marketing as one of our most valuable since it is used daily, by so many sales people.

 

Are the salespeople experienced in selling books?

Most likely, no. These are professional sales people experienced in selling promotional products: cameras, apparel, watches and other promotional products. The important thing to consider is that they are trained sales people who already have relationships in place. Similarly, they have been calling on the same prospects with the same items for years. They want and need new ideas and products to sell.

 

 

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How long is the typical lead-time from when an order is placed to time of delivery?

When corporate buyers place large-quantity orders they generally expect delivery months in advance. They may place a smaller order (50 - 100 books) to test the book's ability to meet objectives, and these quantities are assumed to be in inventory or readily available.

 

How soon should I expect results?

It can take months for the sales people to work their territories, go through the catalog, prepare proposals for their customers, make presentations, do follow up, negotiate the sale and close the order. In addition, they have to work within the prospects' budgets and marketing plans.

 

Corporate book sales are not made on our time frames, but on the corporations' schedules. Selling books to non-retail buyers is different from selling to bookstores. In our business, the salespeople help their customers solve their marketing problems. If your book could be a solution to that buyer, the salesperson will present it. The likelihood of that combination occurring could happen at any time over a period of years. See a description of the 10-step process to sell books in corporate markets at www.premiumbookcompany.com/10step.pdf Remember, this is a marathon, not a sprint.

 

Your efforts can help shorten the time between listing and sale. If you have a quality product that is priced correctly, keep your title's name in front of the reps by regularly sending us sales ideas to forward to them, and have a heavy schedule of promotional events, you can help prime the sales pump and reduce the selling period.

 

How can I make my book stand out from all the others in my category?

We offer listings in a variety of sizes. Currently our standard listing is 1/8 page. You may take out a larger listing: 1/4 page. 1/2 page, full page, 2- 3- or 4-page spreads, too. The larger size may be a good strategic choice. It could be more attention getting and give you additional space to describe the benefits of your book or to list multiple titles. Do you need more space? If so, let's discuss it.

 

Once you are in our program you can send us information about your titles that we can include in our Bound to Sell newsletter. There is no charge for this and is could keep you title in front on them on a regular basis, giving them the information and incentive they need to sell. In addition, we can design and print a stand-alone sales flyer that is inserted in each catalog we provide to salespeople and buyers. This 8.5 x 11 flyer will promote your book alone.

 

Is the set-up fee in addition to the feel for the larger listing?

No. The initial set-up fee is included in the fee for larger space, not in addition to it.

 

What kind of feedback will I get?

Probably none unless and until the reps get "a bite." The reps are independent sales people and do not respond to us unless they need info. But no news is not necessarily bad news. It is simply no news. The sales people are out there every day calling on their buyers, selling the products that they have in their bag - including your book.

 

My book is published by a POD (Print on Demand) company and if you pay me 40% I would lose money for each book sold through your program.

If you print books in small quantities using the digital-printing process, then that is most likely the case. But if you use the offset printing process you can print larger quantities at a much lower cost. For a comparison, go to a site such as http://www.selfpublishing.com/printing/ and get an instant price quote to print your book in various quantities.

 

What if I cannot afford to pay for the printing on a large order?

Under certain circumstances, we will pay for printing and customization, then pay you a fixed amount per book. This is similar to a "royalty" payment where you may receive a fixed fee each book sold. Entrepreneurial authors view this as incremental income or "found money." For example, if we sell 10,000 of your books and we pay to have them printed, we might pay you

$ .50 per book sold. You would receive a check for $5000 with no effort on your part.

 

Who pays for customization of the book?

Typically, the customer pays for all customization.

 

 

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How soon will I be paid after the order is placed?

You will be paid within 30 days of shipping the books, including the shipping charges unless other arrangements are made.

 

Who retains the copyright if my book is customized?

The copyright always remains with the original copyright holder.

 

Do you require exclusivity?

No, we are only paid for orders that we take. You are free to sell your books to any buyer.

 

What are the best keywords for my book?

Since you are most familiar with the content of your book, you are in a better position to create the words people use to find information on your topic. These keywords will be used by the reps to search for your titles on our website.

 

Do you have a standard contract?

Yes, and you can see it here. However, we do not require a signed contract to work with you. It is totally optional.

 

Who may I contact for more information?

Contact Brian Jud, BrianJud@bookmarketing.com, 860 675-1344; P. O. Box 715, Avon CT 06001-0715

 

Do you offer other programs to reach buyers in special markets?

Yes, we have a variety of other programs. For more information on any of these click on the link below or contact BrianJud@BookMarketing.com

 

Adopt-A-School for children's books

If you have a book written for the K-12 market - fiction or nonfiction - we can help you sell it. In this innovative program, we match schools with corporations that will purchase the books for the schools.

 

Fiction

Are you having a hard time selling your fiction? We have a new way to get your books in front of at least 1000 non-bookstore buyers. A special catalog will be sent to buyers for cruise ships, travel sites, airlines, military, hotels, hospitals and others as appropriate to your title. And we follow up on them, too.

 

Speakers Bureau

The reps may arrange speaking events for authors with titles in our special-sales program who are also accomplished speakers.

 

Teach your sales people to sell your books, in your office

 

Find out if your book is right for special sales

 

One-on-one coaching on book-marketing issues

 

One-on-one coaching on non-bookstore issues

 

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